Ford PH Bumps Up Prices of Ranger, Everest, Territory Due to DTI Safeguard

Ford is the latest car manufacturer to bump up its prices thanks to the implementation of the DTI safeguard tariff. Effective this March 1, 2021, selected models have seen modest price increases.

According to Ford’s latest price increase, selected variants of the Everest, Ranger, and Territory are affected. These are the newest prices:

• Ford Everest 2.0 Turbo Sport 4x2 – P 1,928,000 (P 1,868,000 + P 60,000)
• Ford Ranger 2.2 4x2 XLS MT – P 1,155,000 (P 1,062,000 + P 93,000)
• Ford Ranger 2.2 4x2 XLS AT – P 1,215,000 (P 1,092,000 + P 123,000)
• Ford Ranger 2.2 4x4 XLS MT – P 1,304,000 (P 1,181,000 + P 123,000)
• Ford Ranger 2.2 4x2 XLT MT – P 1,299,000 (P 1,176,000 + P 123,000)
• Ford Ranger 2.2 4x2 XLT AT – P 1,330,000 (P 1,236,000 + P 94,000)
• Ford Ranger 2.2 4x2 FX4 MT – P 1,320,000 (P 1,256,000 + P 64,000)
• Ford Ranger 2.2 4x2 FX4 AT – P 1,380,000 (P 1,316,000 + P 64,000)
• Ford Ranger 2.2 4x4 FX4 MT – P 1,450,000 (P 1,356,000 + P 94,000)
• Ford Ranger 2.2 4x4 FX4 AT – P 1,510,000 (P 1,416,000 + P 94,000)
• Ford Ranger 2.0 Turbo 4x2 Wildtrak MT – P 1,480,000 (P 1,390,000 + P 90,000)
• Ford Ranger 2.0 Turbo 4x2 Wildtrak AT – P 1,540,000 (P 1,455,000 + P 85,000)
• Ford Territory 1.5T Trend – P 1,277,000 (P 1,199,000 + P 78,000)

It’s clear that Ford Philippines has taken a hybrid approach in dealing with the safeguard tariff. While other carmakers have increased prices across the board, the American carmaker has decided to absorb a part of the value, no doubt to keep itself competitive in terms of price.

Since the safeguard duty only cover vehicles imported starting February 1, 2021, the prices of the rest of the Ford line-up remains stable for now. Expect though that once they deplete their current inventory, these may see similar prices increases.

Others, such as the North American Built-Up units and probably the Ranger Raptor and higher variants of the Everest won’t be affected by the safeguard duties since the DTI ruled that vehicles with an FOB value of USD 25,000 (for passenger cars) and USD 28,000 (for light commercial vehicles) are exempt.

Source: Car Guides PH