Toyota Motor PH was the Best-Selling Brand in These 9 Segments

Despite the challenges that faced the automotive industry in 2020, Toyota Motor Philippines managed to retain its Triple Crown by being the best-selling brand in Passenger Cars (PC), Commercial Vehicles (CV), and overall sales. This marks the 19th consecutive year they have managed the feat.

In 2020, Toyota Motor Philippines dominated the market with a 41.3 percent overall market share. Among its product line-up though, 9 Toyota models took the top spot in 9 key segments:

• Toyota Vios: #1 Sub-Compact Passenger Car / #1 Sedan, Overall
• Toyota Innova: # 1 MPV
• Toyota Wigo: #1 Low Cost Passenger Car
• Toyota Rush: #1 Entry SUV
• Toyota Fortuner: #1 SUV Low / #1 SUV, Overall
• Toyota Hilux: #1 Pickup
• Toyota Hiace: #1 Utility Van
• Toyota Land Cruiser 200: #1 SUV High
• Toyota Camry: #1 Medium Passenger Car

Acknowledging the performance of its dealers, Toyota Motor Philippines also feted its outstanding dealerships who pushed the limits and delivered outstanding sales performance and customer service despite the odds.

“This pandemic has really tested our spirits and pushed our limits. Yet, we were able to achieve a record-setting 41.3 percent market share last year. We emerged from 2020 with many new learnings, reflections and green shoots that we can nurture towards our sustainable growth in 2021 and beyond,” said Toyota Motor Philippines Chairman Alfred Ty.

At the same time, Ty acknowledged that TMP and its network of dealers have a deeper obligation to its customers and a profound purpose in helping the nation.

“As the leading automotive company in the Philippines, I believe it is our role and responsibility to take the wheel and help steer the country towards economic recovery. Let me make this appeal to all the members of Team Toyota Philippines: Let us Be the solution. We should not watch from the sidelines. As a market leader, as a pillar of industry and as a partner in nation building we must provide strength and hope for the healing of Filipinos all over,” said Ty.

TMP President Atsuhiro Okamoto echoed Ty’s sentiments and challenged the dealers to stay true to Toyota’s mission.

“We have proven ourselves that despite any challenge mankind can experience, we can successfully get through it as one team. The next step is how we can accelerate forward and lead the market towards full recovery. Let us remain adaptive and continue to stay ahead to provide mobility and produce happiness for all,” said Okamoto.

The following dealers received major awards for exemplary performance in dealer operations, sales, customer service, and value chain:

VALUE CHAIN AWARD - this award is given to dealers who have passed the criteria set both by Toyota Insure and TFS and got the highest VCEP score per business division

• SMALL BUSINESS DIVISION – Toyota Bataan Inc.
• MEDIUM BUSINESS DIVISION – Toyota Marilao Bulacan Inc.
• LARGE BUSINESS DIVISION – Toyota Otis Inc.

PRESIDENT’S CS CUP OF EXCELLENCE - this award is given to the dealer who has achieved consistent excellence in customer satisfaction and achieved all their CS targets for 2020

• Toyota Marilao, Bulacan and Toyota Nueva Ecija

PRESIDENT’S AWARD OF EXCELLENCE – this award is given to the dealer who has achieved overall excellence in all aspects of dealer operations and has the highest rating among all dealers in their respective divisions

• SMALL BUSINESS DIVISION – Toyota Tarlac
• MEDIUM BUSINESS DIVISION – Toyota Marilao Bulacan Inc.
• LARGE BUSINESS DIVISION – Toyota San Fernando, Pampanga

Source: Car Guides PH